We deliver global B2B marketing data and services that are designed to effectively and efficiently accelerate your sales pipeline.
- Campaign management
- Campaign analysis
- Data/audience segmentation
- Database enhancement & marketing
- Email marketing
- Multi-channel database list rental
- Strategic marketing planning
As a marketer, you are under greater pressure than ever to measure the results of every penny spent. You need to know that you are starting with current, high quality marketing data, tracking the right metrics and implementing services that deliver ROI.
As we continuously become more metrics-driven as marketers, it's easy to focus on the project or campaign at hand and use its results as the standard. Often, however, when we review the results from multiple recent campaigns, we discover trends, ongoing prospect behavior, or new activity that provides greater insight than only one program. At REACH, our approach is to provide an objective view to identify things like:
- The primary target segments in your marketing database
- Response benchmarks from current campaigns, by audience and offer type
- Initial lead source, by channel, responder title/level and message
- Prospect behavior (digital body language) over time
- Propensity modeling to find new prospects based on others' behavior
- Database marketing enhancement and new marketing opportunities as a result of the analysis